Cocktail Trends: What’s Shaping Bar Menus Right Now

Keep pace with the trends influencing the world of cocktails and spirits. From emerging ingredients and flavour profiles to new service styles and concepts, discover what’s shaping the future of the industry, and the ideas that can elevate your menu and experience.

Premiumisation and provenance

Guests increasingly want to know where a spirit comes from and who made it. Single-distillery tequilas, clay-pot mezcals and botanical rums with a genuine story command attention and support a stronger price architecture.

Low- and no-alcohol

The no- and low-alcohol category continues to grow well beyond dry January. A considered zero-proof section is now a baseline expectation rather than a novelty.

New flavour territories

Ingredients such as pandan, yuzu and smoke-forward agave are opening flavour territories that classic European liqueurs cannot reach, giving bar teams fresh ways to differentiate familiar serves.