The No & Low Alcohol Revolution

Premiumisation in Spirits: What It Means for Your Business

Consumers are choosing to drink less, but drink better. Volume is declining across most markets; value is growing. This shift is driven by health consciousness, greater product knowledge and a willingness to pay more for products with genuine provenance, story and quality credentials.

The No & Low Alcohol Revolution

The no/low alcohol category has undergone a fundamental transformation. Today’s producers use botanical distillation, fermentation, adaptogenic ingredients and careful blending to create genuinely complex and enjoyable products. The category now rewards the same evaluation criteria as alcoholic spirits.

Commercial Opportunity for Bars

Inclusive menus attract broader guest bases. Non-drinking guests, designated drivers and health-conscious consumers represent a significant audience previously underserved. A thoughtful no/low cocktail menu using quality products commands a proper price point.